Experience Foundry
Designing a Website to Match Experience Foundry's Digital Innovation
The challenge
The challenge encompassed designing a captivating and functional website for The Experience Foundry, which not only integrated their existing brand identity but also enhanced it. Our primary goal was to create a visually engaging and interactive online presence, reflecting their innovative spirit and expertise.
Discovery
The Discovery phase was dedicated to a comprehensive understanding of Experience Foundry's brand identity, mission, and target audience. Through meticulous research and analysis of existing brand assets, we gained invaluable insights into the company's core values and aspirations. This foundational knowledge ensured that our design effectively resonated with the target audience and authentically represented Experience Foundry's innovative spirit.
We played with the concepts of ‘launch’, ‘experimentation’, and ‘tinkering’. This inspired the space theme- symbolizing a place where groundbreaking ideas take flight.
Design
In the Design phase, we focused on creating a visually striking and cohesive aesthetic that aligned to Experience Foundry’s brand identity. We played with the concepts of ‘launch’, ‘experimentation’, and ‘tinkering’. This inspired the space theme- symbolizing a place where groundbreaking ideas take flight.
To evoke a sense of nostalgia and emotional connection, we employed a black and white color palette, reminiscent of technical blueprints. This established a strong foundation for the website's aesthetic. We infuse elements of dynamism and engagement by incorporating custom-illustrated designs brought to life through animation, creating a visually compelling and interactive user experience.
Custom Illustrations
We created custom illustrations and animated elements to increase interactivity and dynamism across the website. These illustrations convey a strong sense of creativity and innovation, aligning with the company’s ethos.
Build
Our core focus, during the development phase, was on functionality and user experience. To ensure exceptional user experience, the website was meticulously designed to be fully responsive, adapting seamlessly across all devices. Custom illustrations and animations were integrated harmoniously to create a visually engaging and interactive interface. Rigorous testing was conducted to guarantee flawless performance and a polished user journey prior to launch.
“Funtown has become a seamless extension of our own team. Creative and innovative to the core, Catherine and her team have shown an unmatched passion in helping us grow to be the best version of ourselves.”
Daniel Bruneau, Experience Foundery Founder
