oiwhite
Taking oiwhite's Teeth Whitening Strips Online
The challenge
The challenge was to design and develop a Shopify website for oiwhite that seamlessly integrated their existing brand identity. Our primary goal was to enhance functionality and aesthetics while maintaining brand consistency. This required a delicate balance between preserving brand elements and introducing innovative design features to optimize user experience and drive conversions.
Discovery
During the Discovery phase, we conducted thorough research, gathering insights into oiwhite’s brand identity, target audience, and business goals. We analyzed existing brand materials and user feedback to understand the core elements that required integration into their new website. This helped us establish the foundation for a design that aligned to their brand's vision and user expectations.
Design
During the design phase we focused on creating a visually appealing and user-friendly interface. By leveraging oiwhite’s established brand colors, typography, and visual style, we crafted a design that maintained brand consistency while enhancing user experience. We developed wireframes and prototypes to visualize the layout and ensure intuitive navigation. This phase involved close collaboration with the oiwhite team, helping us meet their expectations and brand standards.
Brand Consistency
The design maintains consistent branding by incorporating oiwhite’s logo, color palette, and typography throughout the website, reinforcing brand recognition and trust.
Accessible
Products are presented with clear, high-quality images, accompanied by detailed descriptions, pricing information, and real-time availability.
This organized product display enhances user experience and facilitates efficient product selection. The website prioritizes accessibility with high-contrast text and intuitive navigation, ensuring seamless use for all customers, including those with visual impairments.
Build
The development phase focused on building the website on the Shopify platform. We implemented the design with a focus on responsive functionality, ensuring a seamless experience across all devices. Shopify’s robust e-commerce features were utilized to streamline the purchasing process, including a shopping cart, product categorization, and secure checkout. This phase also included rigorous testing to ensure the website was fully functional and free of any issues.
Launch Assets
The project concluded by extending the brand experience across oiwhite's digital platforms. Visually compelling and consistent social media graphics and email templates were developed, for seamless alignment to their website's aesthetic. Our holistic approach enhanced their existing brand identity and aimed to drive customer engagement across all digital touch points.
“Cath and her team seamlessly integrated and enhanced our brand identity in their creative process, producing impactful visuals that were vital in our brand's early development. I highly recommend Funtown Studio to anyone.”
David, oiwhite Founder
